The Stategy Diagnosis Report Of A Plastics Group Corporate

In recent year the plastics industry develops rapidly, in2010plastic product totalindustrial output value raise to1,400,000,000,000in our country, up31%over the sameperiod last year. With our continuous improvement of living standards, the demand for plasticproducts increases, the consumption in2010has surpassed the United States, Germany andJapan, ranking the first in the world.A Plastics Group, which is the state-controlled established in1988, locates in Pearl RiverDelta. It mainly produces all kinds of plastic film and composite packaging materials, leather,plastic woven composite functional polymer products and other new materials and otherproducts. The company has a number of core technologies, it is the new plastic materialsmanufacturer which has the largest production scale, most variety of products and the largestexport volume, and its comprehensive competitiveness is in the forefront among peers. Withthe increasing competition in the industry, the problems that lacking of existing norms of thecompany corporate culture, unreasonable human resources constitute, the cost stayingstubbornly high, the product lacking of planning raise in A company. Therefore, the companyneeds to formulate strategic development plans urgently.In this paper, the external macro-environment of A company is analyzed by the PESTmodel, then a comparative analysis with the competitive companies is made, and then thecompany’s internal environment is diagnosed, finally a summary between the external andinternal environment is made by SWOT analysis. According to the analysis of internal andexternal environment, the final of this paper advance the overall strategic planning with adifferential strategy as the core, and put forward specific recommendations on the company’smanagement, technical project reserves, factory planning and product development plans.