The Strategy Research Of Nanning Economic Hotel Development

Since21century, economic hotel has been in the upswing in China. The establishment of China and ASEAN Free Trade Area provides a great opportunity to develop tourism in Guangxi. Nanning which is the permanent host city of China-ASEAN Exposition links China and ASEAN, and the prospects maket of economic hotel in Nanning has expanded.This paper studies the Nanning econo hotel development strategy base on research with Econo Hotel development over the world, draw lessons from the relevant theories, and reniew in Jinjiang Inns case sutdy, then, analyse the existing circumstance of Nanning economic hotel development. Analysis shows that, firstly, Nanning tourism maintained a steady growth trend in last ten years, and market and demand in econo hotel is expanding. However, there is the huge development space to economic hotel in Nanning, because its scale is far below the level of the developed countries. After that, it indicates the characteristics of regional distribution, obvious classification, limitation in management, lack of customer awareness, and commonplace theme in Nanning economic hotel. Above all, obtaining necessity and urgency of studying strategy of Nanning econo hotel development from analysing the cause and the problem of its development and the main factors of it.To recapitulate, this article provides valuable reference to Nanning economic hotel development. The development strategies base on pointing out the principle of economic hotel development which is expanding market with low operating cost are locating the evolution thread with subdivide the market oriented, tamping foundation of development with perfect organization, identifying the impetus of development with the measurement of human resources and technologies.