Research On Green Culture Evaluation And Building Of The Real Estate Development Enterprise

Real estate development enterprise should inherit and carry forward the original excellent enterprise culture, at the same time, build distinctive characteristics and combine with the characteristics of the core competitiveness of the enterprise with green culture, to realize the economic benefit and social benefit and the ecological benefits of a win-win situation. Establish green culture of real estate development enterprise to drive the social transformation of economic growth mode, which is beneficial to the development of strategic target realization of real estate industry sustainable development, more advantageous to solve the environment problems of the world is facing serious ecological present.This article analyze the connotation of real estate development enterprise green culture and relevant concepts, status of real estate development enterprise green culture construction and the existing problems, and combine AHP evaluation to make the weight of index. Index system includes three levels, index layer, middle layer and specific layer. Index layer includes4indexes, eg enterprise green spiritual culture construction, middle layer includes12indexes, eg the enterprise green values, and the specific layer includes24indexes, eg enterprise green spirit clear degree. And then use the fuzzy comprehensive evaluation method to establish the real estate development enterprise green culture evaluation model, to evaluate the status of the green culture construction of real estate development enterprises, according to the evaluation score of real estate development enterprises to propose the strategy of the construction of the green culture, from enterprise green spirit construction, green system culture construction, enterprise green behavior culture construction, enterprise green material culture construction, combine with characteristics of real estate enterprise industry, from the design, the application of green material, green marketing and green property maintenance, summary out specific green culture construction and implementation strategy.