Study On Tea Industry Growth And Upgrade Strategy In Shengzhou

Tea is the important economic crops and an advantageous agricultural export in Shengzhou. In recent years, Shengzhou becomes a national export and distribution center of ZhuCha processing. With the economic steadily growing and the strengthen of the people’s awareness of consumption, the tea sales of Shengzhou is growing year by year, Consumer groups expands unceasingly, The the size of market and the market main body who engaged in the tea production、processing and trading are expanding constantly, Tea industry is also get the more and more attentions of people, Therefore, The tea industry can be researched as an independent industry. Shengzhou have the advantaged natural resource of tea production, Tea quality is good, New species area is increasing, market competitiveness becoming strongly growing. But there are also some unavoidable issue in the processing of tea producting and operating. So, it only through innovating, can promote tea industry upgrading of Shengzhou and realize the growth rapidly and healthy.This paper uses the industry life cycle theory and industrial upgrade theory, analysis the present situation of the development of Shengzhou tea industry. Analysising the stage characteristics of Shengzhou tea industry through the quantitative and qualitative analysis method. And judge the stage which Shengzhou tea industry stays in. According to potter diamond model, Analyzing the main factors that affect the tea industry upgrade of Shengzhou from the state of factors of production of induatry、demanding conditions、 enterprise’s strategy and structure、the performance of competitors and the development of related and supporting industry and so on.In order to make the shengzhou tea industry play its role better in the local economic development, This paper combine with the present situation of the development of shengzhou tea industry, and many problems and contradictions which exist in the production, management and saling, Analyze the reason why these questions emerge, According to the real situations of the Shengzhou tea industry growth and upgrading. Putting forward a concrete goals for the tea industry growth and upgrading, and some specific upgrading strategies.