Analysis Of Competitiveness Cultivation Of Chengda Architectural Design Enterprises

Chengda architectural design enterprises is a typical state-owned architectural design firms, and has general characteristics of state-owned architectural design there are state-owned architectural design enterprise, private and foreign ones in our architectural design market. All sorts of architectural design enterprise compete violently, so it is an important strategy objective for Chengda architectural design to cultivate core competence.This study analyzes the market environment and character of Chenda architectural design enterprise, and implementation status of its strategic management policies and SWOT character of enterprise, so as to point out the direction for Chenda architectural design enterprise to cultivate core competence.There is inequality in implementation quality, validation and effect of Chenda’s strategic management tactics. There is significant advantage in technology upgrades, human resource reserves, project design experience and market positioning, while there are obvious deficiencies in organization structure, incentives and information technology applications. Chenda architectural design enterprise not only suffers to the strong competition of private and foreign companies, but also is influenced by macro-control environment in the real estate market, but has some development opportunities.This study think that the key tactics for Chenda architectural design enterprise to cultivate core competence are optimizing organization structure, improving the employee incentives and deepening information technology application. The three statics plays a key role to initiate core competence among all strategic development tactics, and may promote other tactics to improve functionThe analysis of core competence cultivation mechanism of Chenda architectural design enterprise has a representation in state-owned architectural design enterprise, which may provide theoretical and method reference for other architectural design enterprise to incubate core competence.