A Historical Retrospect Of Corporate Culture Characteristics In Four Phases Of China

Corporate Culture as a kind of subculture phenomenon, from the enterprise was born at the beginning, it has produced. Ancient Chinese businessmen and enterprises in different historical stages, have formed its unique business ideas, management method, management system, product form, means of propaganda and cultural factors, the cultural characteristics with different style. In this paper, the various periods of Chinese business organization is divided into ancient merchants and businesses, as well as the corresponding front of corporate culture and corporate culture two big types, divided into four big stages investigated since ancient times these organizational culture characteristics. Enterprise culture development is continuous, and it is closely connected with the history of each age. Chinese consciousness of enterprise culture construction, general germination in nineteen eighties, so it was assumed that China no so-called" enterprise culture" at all, ignoring the" corporate culture" and" the theory of cultural difference between objective reality". This paper argues that Chinese business organization, created by the enterprise culture and enterprise culture has a long history, rich connotation, and has formed a Chinese character culture. China’s modern enterprise culture construction, not only to the outward eye, should also be inward.