Research On World Wide Procurement Management Optimization For Dell Based On Mass Customization Supply Chain

Economy globalization leads to the globalization of products, thus thedifferentiation of production has been occurring. The fast development ofScience and Technology is pushing the demand fluctuation of computerindustry. As a result, the Mass Customization has been dominating theproduction of computer industry.The purchasing cost is not a main factor impacting the purchasingefficiency during the procedure of traditional mass production, however itdoes have been becoming the most important factor impacting theoperation efficiency during the procedure of mass customization, besidesthe factors of product standardization and product functional stability etc.That is the reason the world wide procurement needs to be deeply studiedand analyzed in terms of mass customization.Firstly, the thesis states the basic theory, current development andsystematic structure of supply chain&procurement management of masscustomization. Secondly, the thesis proposes the effective integrationsolution based on optimizing world wide management process of supplychain under mass customization, and analyzing the basis of execution,overall model, basic characteristics, malpractice as well, of supply chainmanagement under mass customization. Furthermore, the thesis raises the optimization solution and suggestion of world wide procurementmanagement suiting to the mass customization supply chain of ITindustry. Other manufacturing enterprises should also make highly use ofthe research of such thesis.