Research On Program Management Elements Of Project-driven Enterprise

With the economic globalization, enterprises are facing more and more marketopportunities. Now, the level of domestic economic development has entered its later stages ofindustrialization. As the science and technology is progressing rapidly, the intervention ofinternational capital invests in a large-scale way, and China’s industrial structure adjustmentpolicy is increasing its intensity, the domestic investment projects all of these make the size,technology, complexity and time span of the have fundamental changes. The programs havebecome the main investment mode in China. The traditional project management theory hasbeen unable to meet programs management needs. In recent years, scholars and businesspractices have paid more attention to the issues of program management. However, manystudies are still lack of program management and scientific management for project-drivenenterprise methods, still lack of a systematic, effective management methodology and strategicdecision-making mechanism.How to strengthen coordination management among the various projects, maximize the useof corporate resources, coordinate the operations, and generate the maximum possible economicbenefits of multi-project? These are also the purpose and key of program management. In thisthesis, the author uses the method of combining the theoretical research with the case studyanalysis. Firstly, the development, characteristics and types of organizational structure of theprogram management are described, and then the practice system and the specific quantitativemethod of program management are analyzed. Theoretical studies have focused on broad, in-depth data collection and literature reading. Secondly, the status and the advantages anddisadvantages of the project-driven enterprise in program management are analyzed and studied.The possible program management elements are also listed, among which eight elements areconsidered as the main impact factors. The scoring standards and the weighted values of theabove mentioned main impact factors are determined. Finally, a real program management casewith relevant information is selected from author’s project-driven enterprise during a certainperiod and its qualitative analysis has been done in order to provide the management strategies.