FAW-VW Corporate Culture Development History Research

The outstanding enterprise culture is the enterprise lay a hundred years do notdecline the cornerstone.Business development such as Empire rise and fall, continueto produce, sustainable development, and constantly die. International authoritativeorganization statistics, the average life cycle, with its period of success, never formore than30years. The Ministry of Commerce statistics, Chinese enterprise averagelife span is much lower, only7.3years. But throughout the history of the developmentof Chinese and foreign enterprise, still have a calendar hundred years enterprise. Acommon fact: a quick success over the pursuit of short-term interests of the enterprise,life cycle is short, and those companies who pay more attention to the pursuit oflong-term benefits for the enterprise, mostly realized the evergreen." An enterprise should have the pursuit over profit", the twenty-first Century hasbecome a strategic vision and cultural heritage of the consensus of entrepreneur.Based on this kind of pursuit, building for its own characteristics, supportingsustainable development of the company ’s corporate culture, is the" lay thefoundation for a hundred years do not decline the cornerstone of enterprise".The enterprise culture is existence, but not refined, guide, out of order of culturaldevelopment of enterprises become a resistance or there is no form resultant force forthe enterprise development provides mighty power. Therefore, not only to theestablishment of corporate culture, but to continue to refine, constantly optimize theenterprise culture.