Evaluation On Competitiveness Of Dalian Port And Study On Strategies Of Its Development

Liaoning Coastal Economic Zone Development Plan in July2009rose to national strategies, at the same time Dalian City propose the Dalian Port to effectively assume the core status of an international shipping center and logistics center. Dalian Port is facing unprecedented opportunities for development, but the growing size of the port of Yingkou, Jinzhou, Dandong brings competitive pressures to the Dalian Port, especially their economic hinterland, a high degree of overlap of resources and intensifying competition. Therefore, the analysis of the competitive situation of the major ports in Liaoning Province, objective evaluation on the Dalian Port, is extremely necessary. In this paper, mainly standing on the point of Dalian Port, correctly evaluate on the competitiveness, targete developing strategies.A lot of research about the evaluation on the competitiveness of port, but many studies in the choice of the evaluation object port basis rather ambiguous, and often will not be the same regional markets, not close competitive relationship between ports together to evaluate thus losing the meaning of the evaluation. The strong and weak competitiveness is a relative concept, at the same time, the competition between the ports from region to region, different levels. Therefore, this study attempts to apply the theory of market segmentation, looking for a simple, convenient and objective measure of port competitiveness method.Dalian Port is the main object of study, reading the large number of documents, according to the theory of market segmentation, we try to build an objective and practical Dalian Port dynamic evaluation on competitiveness method; Furthermore, objectively evaluation on competitiveness of Dalian Port in Liaoning coastal port range, analize the the competitive situation of Liaoning coastal ports, clear the position and major competitors of the Dalian Port; Finally, based on national and Liaoning Province policy-oriented, use SWOT method analizing the opportunities and potential threats in the Dalian Port development process and position the developing goals of Dalian Port, and propose specific measures to enhance the competitiveness of Dalian Port.