The Research On Price Problem Of The Closed-loop Supply Chain Under Different Information

With the forward supply chain management theory and Theory of Reverse Logistics deepening, More and more scholars began to attach importance to closed-loop supply chain management. Meanwhile, with the social development and scientific and technological progress, it lead to shorter and shorter product life cycles, chemical substances contained in the discarded products harmful to the environment has become increasingly serious, people gradually in-depth understand Environmental protection and sustainable development, Manufacturers increasing emphasis on recycling waste products. The reason for remanufacturing lies not only in the environmental policy,but also in the fact that more and more manufacturers have found it could help them decrease cost and increase profit. Therefore, the implementation of closed loop supply chain management also has more practical significance. However,most of related research on closed-loop supply chain were based on symmetry information,that is,the members of the closed-loop supply chain fully disclose their demand or cost informations to each other.In fact,enterprises often take their own informations(for example,cost information)as trade secrets in order to protect their profit,and it is not easy for other enterprises to fully understand these informations.Therefore, this paper has some value under strong background in the research of asymmetric information the pricing of closed-loop supply chain and thus to further expand closed-loop supply chain management theory of space.In this paper, Combination of disturbed market demand in real life situations, the closed-loop supply chain pricing model with stochastic demand added to the premise.The thesis proposes closed-loopsupply chain pricing strategies under asymmetric information based on reality,studise the optimal decision and economy profits of the manufacturer and the retailer in the closed-loop supply chain under both symmetry and asymmetric information by means of measurable model analysis,with game theory and optimization method as tools,analysis the retailer’s misreporting and manufacture’s misreporting under asymmetric information,and analysis the influence on every member caused by the retailer’s misreporting through a comparison of the pricing strategies under two conditions. Firstly this paper introduces an overview of the closed-loop supply chain and pricing related to the theory of the text, paving the way for the following. Secondly, Chapter III establish the closed-loop supply pricing model unde symmetric information,paying the way for the next chapter. Chapter IV, The first two sections of this chapter studise the optimal decision and economy profits of the manufacturer and the retailer in the closed-loop supply chain under both cost-recovery in the retailer and manufacturer of re-manufacturing cost,two conditions of asymmetric information the optimal pricing strategies and their respective maximum profit. In the Chapter V, the asymmetry information in two situations of Chapter IV with the information symmetry situationsof Chapter III in comparison to study the information asymmetry on their profits, the profits of the system..