The Strategy Research Of China Mobile Jilin Company Business Market Development

In2010, the State Council executive meeting, Premier Wen made a push forward China’stelecom operators "triple play" policy directives. For telecom operators in China, how itsexisting network of technical resources and the role in the market, the advantages of businessto carry out full of its own characteristics, the introduction of user demand for products andservices in the market, it becomes them been the most important issue to consider. With theera of full-service operation, the market demand model will undergo fundamental changes,market focus will focus on the content, applications and experience. Jilin mobile companies inits group business development as well as take some of the strategies detailed study, firstproposed the theory and concepts of the Group’s customer marketing the business and itsmarketing theory, a brief exposition and presentation of, followed settled in the business ofthe Group of Jilin Mobile, a brief analysis of the Group’s business development as well as themarketing of the business environment, and expand the analysis of the problems and causes ofits group business, re-design of Jilin Mobile The Group’s business expansion program, the lastin-depth detailed proposed the implementation of the strategy of Jilin Mobile Group’sbusiness outreach program, and proposed I come to the conclusion and outlook. This papercan be roughly divided into the following six parts:The first part of the introduction. Explained to the Group’s business in thecommunications market development status and prospects for development leads to thepurpose and significance of this research project, and briefly describes the contents andmethods of the study.The second part, an overview of the theory. Brief description of the Group’s customermarketing theory and its connotation, and were introduced for the analysis of the marketingenvironment and marketing strategy combination theory.The third part, Jilin Mobile, Group Business Development Analysis. First introduced theGroup of Jilin Mobile’s business, its marketing policy environment, economic environment,industry environment and competitor environment, combined with the analysis of thecompetitive structure and product mix, to find the Group’s business exists. problems and theircauses. The fourth part of the outreach program. First introduced the design principles of theoperational programs, as well as the structural design of the program, a brief introduction tothe main content of its programs.The fifth part, the specific implementation of the strategy.-Depth and detailed marketexpansion program of the Group’s business, Jilin Mobile Group business overall expansion ofthe three major aspects of the program and the optimal combination of the Group’s business,implementation of the strategy puts forward a more feasible solution.Part VI, I come to the conclusion and outlook.