The Research Of Improvement Strategy Of New Product Project Management Process In China Market Of BR

Along with the rapid development in automotive market in China recent years, autosales increased again and again. Sales volume was over achieved13.6million in2009and18.1million in2010, rose was above45%and32.37%. With the peak trend of auto market,auto parts industry in China is developing day by day. Some global leading auto partscompanies such as Bosch, Delphi, Continental, Visteon, Denso flooded into China’s automarket, transfer their main business from Europe and America to China which is the highpotential market.While according to data, local government canceled some macroeconomic policiessuch as abolition of purchase tax, increase vehicle purchase tax, cancellation of subsidiesof selling car to countryside. On the other hand, oil price is maintained a very strong trend,and the prices have increased by several times within one year. All these cases bring asevere test to China’s auto industry. In any case, with the driver of automotive industryglobalization chain, China undoubtedly has become an indispensable part of automotiveindustry globally. However, the competition is more and more serious in the auto market.Recently, purchasing cost, labor cost is increasing dramatically which deeply impacton production, R&D, sales in automotive industry. Auto companies have to continuousresearch and develop new product which help to attract more customers. Moreover, in themeantime of developing new product, auto companies also need to shorten productdevelopment cycle, improve product quality, control R&D cost of new product andmanufacturing cost. The best way to leverage all the staffs is project management of newproduct development. A good project management process is very important tool whichcan strictly control all aspects of new product development, monitor and reasonableresources utilization. We can say that the main key and the foundation for leading a newproduct development success and competitive or not is not only the ability for newdeveloping of different companies, more important is an highly effective project management process system setting during the whole procedure of new productdevelopment.The thesis introduces how BR sets up their own new product development process ofproject management, how to leverage limited resource, how to control new productdevelopment fast and effective, complete new product development with no defect, highquality within limited time. It should be a good reference for peers.