Boyuan Logistics Group Corporate Culture Optimization Study

On the background of economic globalization, there is both fierce international and domestic competition in all walks of life, especially in logistics fields. It not only offers companies a vast world and more opportunities, but also brings more strict requirements to company’s overall quality. In order to achieve the everlasting development, enterprises must establish a systematic and scientific culture, so as to build the core competitiveness of enterprises that helps enterprises achieving the scientific and sustainable development. This paper gives an example of private joint-stock enterprise group, Boyuan Logistics Group Co., which was the first officially registered large-scale logistics group in Shandong Province. As the industry leader in Jinan even in Shandong market, Boyuan’s practice on the construction of enterprise culture has high guiding significance and research value.This paper uses and combines three methods, namely literature research method, case study method and SWOT analysis, to analyze Boyuan’s construction on enterprise culture in different forms including information collection, depth interviews, questionnaires, field research and so forth. It discourses the status of enterprise culture construction in the fields of the spiritual culture construction, the institutional culture construction, behavior culture construction and material culture construction. According to these results, this paper points out some problems existed in the process of enterprise culture construction including problems arise from spiritual culture, institutional culture and material culture. It also discourses the causes of these problems so as to provide culture construction with improved suggestions. In view of existing problems, we developed a corporate culture construction optimization program and implement this program step by step. There are four key points in implementation, to strengthen Boyuan’s core concept, to identify and digest enterprise culture internally, to publicize and establish enterprise culture externally, to establish an innovative corporate team.This paper studies the corporate culture construction of Boyuan Logistics Group, aiming to seriously find the weakness between Boyuan and other well-known logistics enterprises based on the needs of competitive development of Boyuan. It can also help learning competitors’advanced corporate culture and management experience, analyzing the status of self-construction as well as improving countermeasures and providing reference and guidance for those small and medium-sized logistics domestic enterprises according to make the corporate culture construction.