Optimization Of Cai Chong Net Marketing Model

First of all, This paper is based on the domestic electronic commerce rapid development and most agricultural e-commerce market gradually dabble in the overall trend, through understanding the industry background and Cai Chong net project’s basic situation, think agricultural e-commerce is the electrical traders to a new piece of blue ocean, from taobao plan key support and open up fresh zillah and jingdong tomatoes events, to prove the fresh agricultural products e-commerce will become the electrical contractor for new green space. However, the development is always limited, all delicious jabuticaba Popsicle hindered, like Tuan Gou net, in the vast blue ocean, the final out numerous, and take the rag off are very few. Through the present fresh agricultural e-commerce most representative,"Shanghai easy fruit net","Shanghai Yi Mu field" and "Shanghai cuisine steward" as well as to the electrical B2C business model of jingdong mall agricultural products such as open platform case investigating, until now is not a successful mainstream platform, all access groping stage.Secondly, This paper USES marketing4p,4c theory, the electronic commerce B2C business principle, through the market survey, case analysis, chart method on Cai Chong net electronic business platform, it is necessary to analyze the marketing mode from the network marketing, product experience, customer viscosity and scale management demonstrated B2B2C, and finally puts forward some of fresh agricultural products marketing mode, and network promotion, product experience marketing and logistics system planning and construction scheme optimization. Only in this way, agricultural professional problem to solve, agricultural product convenience to reflect, customer consumption viscosity to improve, Cai Chong net e-commerce platform can eventually to survival and development.Finally,In this paper the author thinks that agricultural resource integration and exclusive in e-commerce marketing model is any agricultural e-commerce platform runoff key, from the website promotion, consumption experience, flow conversion and scale expansion of all without exception and fresh agricultural resources characteristics, e-commerce marketing model is closely related. Because of this, this paper studies about food insect net fresh agricultural e-commerce platform marketing mode optimization is particularly significant, from the circulation of agricultural products, agricultural products innovation mode to e-commerce marketing development has great reference value to the business.