Research On The Cross-cultural Management Of KRC Company

With the accelerating process of global economic integration, multinational corporations are inevitably affected by cultural diversity in the competition and integration of resources, the cultural conflicts within the enterprise will directly or indirectly affect the implementation of business strategy. Therefore, cross-cultural management plays a very important role in enterprise operation which related to the success or failure of transnational business, bringing what kind of corporate culture that can overcome the barrier of cultural differences and enhance the core competitiveness of enterprises is the urgent problem of multinational enterprises, so the research on cross-cultural management of enterprises is very important.In view of this, according to the actual case that the author had worked in the Sudan Khartoum refinery Limited (referred to as KRC company), it is necessary to study its cross-cultural management issues so as to demonstrate the cultural differences on company management and the specific management strategies. This paper first introduces the cross-cultural management theory, summarizes the theory basis and research. Based on a comparative analysis of KRC company cross-cultural management between Sino-Sudan culture, by case analysis and questionnaire it was found and confirmed the existence of differences between China and Sudan employees lies in organizations communication, ideas, values, ways of thinking, mode of management, training and incentives. In view of the above cultural differences, it suggests that KRC company should improve the cross-cultural management level by setting up correct cross-cultural management concept, establishing and improving rules and regulations, optimizing human resources management, strengthening the effective cross cultural communication mechanism, as well as the implementation of cross-cultural training and the localization of staff management. Finally, in order to ensure the effectiveness of measures proposed, the top managers should pay more attention to cultural differences and propaganda work, what’s more, KRC company should set up a cultural difference and conflict management feedback mechanism.