A Study On The Machanism How Enterprise Culture Affects The Firm Performance

Since the rise of corporate culture theory, scholars began to study the theory of corporate culture, which are the study of the relationship between corporate culture and corporate performance. This paper analyses the mechanism of enterprise culture on enterprise performance from the perspective of stakeholders. According to the relationship between stakeholders and enterprise, this paper mainly choose the stakeholders of employees, customers and partners to study, explain how corporate culture influences enterprise employees, customers and partners have an effect on the enterprise performance.First, the enterprise culture has effect on corporate performance by the employee, one is through the construction of psychological contract, the enterprise can meet different needs of employees, improve employee satisfaction, make the relation between enterprise and employees well, trust upgrading; two is the enterprise culture can effectively solve hitchhike or lazy employees behavior in the production process the enterprise as a team, lazy employees behavior increase the sense of guilt, reduce the probability of lazy employees behavior, so that employees personal goals and organizational goals will match each other, thus enhance their sense of responsibility and sense of mission.These two kinds of circumstances employee loyalty will establish, employee loyalty can reduce the costs of recruitment and training, increase the performance of individual employees, pay attention to team spirit of cooperation, so as to enhance enterprise performance.Secondly, the corporate culture has effect on corporate performance by the customer, corporate culture can through the formation of corporate image to delivery enterprise product value signal to customer, and through the influence of transfer function of employees to customers of enterprise product value judgment, so as to enhance the customer loyalty. Customer loyalty can reduce the cost of development of new customers, increase the action of cross selling, enterprise customer word-of-mouth publicity saving enterprise publicity and promotional costs, so as to increase the performance of enterprises.Once again, the enterprise culture affects business performance through cooperation, enterprise culture can have an impact through the establishment of a trust mechanism and good cooperation relationship quality of partners, so that partners are willing to cooperation with enterprises, partner loyalty will come to being, partner loyalty can reduce the cost of searching for new partners, decrease the cooperation risk,realize resources and information sharing, these roads help to improve the corporate performance.Finally, This paper analyzes the enterprise culture of Haidilao. the enterprise culture of Haidilao respect for employees, see the customer as the boss, pay attention to employee and customer needs, it is because of this people-oriented Haidilao enterprise culture, Haidilao won the staff sincerely, the good service of staff win customers comfortable, custome’s rate of second glance and word-of-mouth publicity naturally also allow enterprises to obtain higher performance.