Research On Personalized Customization Of The Supply Chain Financing Products Of CCB

Under the economic globalization and integration, enterprises are facing more severe economic environments and situation, companies must be able to make timely, accurate and effective reaction to market changes, so they formed around the core business of the upstream and downstream supply Chain network Alliance. Since the up-downstream of the core enterprise tends to be small and medium-sized enterprises (SMEs) which usually show the presence of weaker operating, untrue financial statements, high credit risk, and the lack of bank recognized fixed collateral assets, the difficult financing situation is caused, which seriously affect the normal logistics and cash flow of the entire supply chain, and will eventually affect the core business of enterprises. In this context, the supply chain financing business comes into being.According to the different financing demands of the suppliers, dealers and end-users on the chains, Supply chain finance provide the structured, integrated financial services model for the various aspects of the entire supply chain, by a core corporate responsibility bundled industry chain and the effective control of capital flow and logistics chain. Supply chain financing model provides a new way for cracking SMEs financing bottleneck, which can effectively alleviate the difficult problems of SMEs financing caused by the lack of collateral and guarantees.The essence of supply chain finance is a financial services for SMEs by means of the good business reputation and powerful performance capabilities of the large enterprises. Because the number of SMEs is huge, their financing needs are different, with respect to the core enterprise which has the stable business relationships and operating scale, SMEs have a more diversified financial services demand characteristics. So a series of more flexible and personalized supply chain financing products should be provided to meet the specific needs of different financial services of SMEs. With the supply chain management theory, the current researches about supply chain finance mainly focus on the aspects of the definition, characteristics and modes of the operation of the supply chain financing. Because of the absence of theoretical support on processes optimizing, business remodeling and product optimization, the homogenization phenomenon of the supply chain financing products provided by banks is serious, thus banks cannot provide the customization of supply chain financing product program, which severely restricts the healthy and sustainable development of the supply chain financing.In this paper, aiming at the customization problem of the supply chain financing, combined with the practice of supply chain financing business of China Construction Bank (CCB), CCB customization strategy for supply chain financing is provided by point-to-face discussion. From the point perspective, a series of novel personalized customization products are given for atypical-oriented financing demands, based on the current three traditional types of the supply chain financing products and an emerging type of the supply chain financing products, which mainly include:Aiming at the personalized customization demands for the accounts receivable products, four novel supply chain financing products are provided, which include export factoring, buyer interest-bearing bills discount, principle agency discount, and commercial acceptance bill discount.Aiming at the personalized customization demands for the accounts prepayments products, two novel supply chain financing products are provided, which include corporate account overdrafts and domestic letter of credit.Aiming at the personalized customization demands for the logistics products, a novel supply chain financing products named delivery guarantees are provided.Aiming at the personalized customization demands for the on-line products, a novel supply chain financing products named pay taxes online is provided.From the face perspective, a novel personalized products sequence customization strategy is given for the supply chain financing network-oriented. As a success application, a set of personalized supply chain financing product customization strategy is developed for CNHTC and the upstream and downstream enterprise of CNHTC based on the actual financing demands of CNHTC as the core enterprise of the whole supply chain network, which effectively enhances merchant financing capacity, broadens the financing channels, improves cash flow significantly improved, significantly reduces the financial cost. Based on this strategy, the supply chain management ability and level of CNHTC are effectively improved, and the customer satisfaction, revenue and profits are significantly increased.Based on the above innovative products and strategies, the structured comprehensive service system of the supply chain financing products of CCB is further perfected.