The Layout Optimization Of Large Scale Retail Outlets In Central Urban Area Of Fuzhou

Since China entering WTO, foreign retail giants have snapped up Chinese market, which inevitably affected domestic retail business landscape and brought it under great changes in terms of the layout of retail outlets.Fuzhou,the capital city of Fujian province, holds a significant position in the economic zone of the western coast of the Taiwan Straits. With rapid urbanization, expansion of urban spatial structure, growing economy and flourishing business, the layout of retail outlets are undergoing massive changes. As the critical part of retail business, large scale retail outlets’locations have a direct impact on the living quality of local people. Yet there are plenty of problems, such as uneven layout of retail outlets, poor retail business structure, vicious competition. Under the background of strategic development of the economic zone of the western coast of the Taiwan Straits, it’s of great necessity to optimize the layout of large scale retail outlets. The purpose of this paper is to study the very optimization.Firstly, the background,meaning,purpose and methods of the layout of large scale retail outlets in Fuzhou are introduced, similar researches from both home and abroad are studied, on the basis of which, the definition as well as the features of large scale retail outlets are defined. Then this paper identifies three main factors-demography, land prices and transportation accessibility that affect the layout of large scale retail outlets through analyzing its development(after the founding of people’s republic of China), current situation and existing problems. population size, density, structure and purchasing power are major consideration in the analysis of demographic factors and large scale retail business, with regard to land price factor, premium price of land around large scale retail outlets(price gap between lot land price and the benchmark land price) are studied,influence of market failure and government intervention tolarge scale retail business are analyzed. as to transportation accessibility factor, space syntax is used to analyze layout issues for retail outlets located in different districts.At last this paper comes to a combined analysis of the above three major factors affecting retail business layout and brings about resolutions for optimizing it in Fuzhou.