The Research On Internet Public Opinion Crisis Management Of Military

Using domestic and foreign literature for reference, this paper is about to discuss the several features of Internet Public Opinion (IPO). Based on the5R model created by Crisis Management Theory, this paper is going to build the5R model of IPO crisis management; summarize the current situation of PLA’s IPO crisis management and attempt to find out the reasons of PLA’s IPO crisis. By analyzing the example of "Fang Daguo beat up air hostess affairs", this paper is trying to discuss the potential problem of PLA’s current IPO crisis management. Finally, this paper is going to introduce the concept of5R model of IPO crisis management and discuss the way to improve the efficiency of military’s IPO crisis management from the aspect of Reduction, Readiness, Response, Recovery and Resilience.