Discussion The Public Image Of The Civil Servants

The image of civil servants public is a much debated topic. The civil servants social professional image is been a hot topic of discussion. From the public eye, they are unapproachable, rude and inefficient. The tax officials as part of the civil servant, is also faced situation of criticism on their public image. Over long time, it will bring adverse effect to the entire the tax department operation, even worse. It will also cause the loss of national tax. At present, most of the research only involved in the content of the officer image, therefore, this paper attempts to as tax officials social professional image an example, analyze how to enhance their professional image.Currently, in view of research on the tax public officials professional image is not too much; This paper will address the civil servants public image theories. Then describes the tax official’s public image and analyses the general reason for public officials and specific reasons of tax department. Finally, based on the analysis, suggestions on how to enhance the public image of the tax officials will be put forward, in accordance with internal tax system&external tax system factors.This paper research the tax official’s public image problem with a systematic study, also analyze&classify the reason. The article summed up the tax department internal factors and points out external reason that can’t be solved by the tax department themselves. The method of how to improve tax officer social professional image is tried to suggest by more objectively&comprehensively.