Analysing The Combined Graduation Mark And Assist Features In The Visual Brand Expression Diversified Product Material

As for the most significant thing about establishment of a brand, is to express the meaning and spirit of the brand itself to public. That is the elaboration of the brand’s heart and soul.There are many form of expressing the brand’s meaning and spirit. From brand name, logo, and commercial champaign. From the design and development of the product, choice of material. From crossover with fine arts, to collaboration with multi-media, refining all the details in user experiments. From commercials, official apps. All the above is essential to brand design. Following the state of the art modern information technology, the importance and complication of information design is multiplying. The traditional V.I (visual identification) is still important in brand identification. From researches and studies we have the conclusion that to ensure the brand’s V.I, the most powerful ways is to demonstrate the brand’s strategic direction including the logo, basic system, and application design. Multi-media is also an effective way of a complete information design. The combination of Video and animation could build a more vivid brand image that2-d graphic media. The product design and the visual identification combined as one, completes the whole brand. Presentation of the logo on different materials will reinforce the visual information built by product design. The texture of the materials, user experiences, logos and graphics will play a major role in the presentation of brand vision, products, and material variance.