The Red Cross Society Of China Study Of Financing Mechanism Innovation

The development of charity business in China is an inevitable choice of the processof Globalization, an inexorable trend of the scoity construction. From Wenchuanearthquake in2008,the charity business in China entered a new peiod of rapid progress.Currently,there are many challenges for Chinese charity business to face:Citizens havingfew notions of charity business,a vast amount of salvage request,a low level of charitymoney raising,a shortage of relative law,legislation,policy, a insufficiency of supervisionfor charity business. And raising money is the key for charity business to survive anddevelop.The development of contemporary charity business requey dynamic,predictable,scientific managing system to raising money,instead of the traditional methods.This dissertation studied how Chinese Red Cross raised money from the angle of publicadministration,using the methods of literature research, empirical research,case analysis,comparative research,quality plus quantity. This dissertation put forwardsome innovative policy for rasing money based on the defect of law,the unarrangement ofconstitution,getting behind of the administration,the strongless of public accountability:change the idea of raising money,rich ways of raising money; make harmoniousrelationship with the government,try to get support of government; improve level ofmanagement,introduce supervision mechanism; strengthen information construction,buildup public trusts; enrich talented team which can collaborate; Make remarkableproject,reinforce forign incorporation. Chinese Red Cross is the biggest NGOorganization,so the study of its money rasing system will benefit other charityorganization,and this will accelate the process of globalization of charity business. Thiscan not only avoid limits of malfunction of government and contract,but can provide goodreference for sorts of charity organization to raise money.All this can give permnent powerfor the development of Chinese charity business.On the basis of real situation of Chinese Red cross,a detailed study of knowledge oncharity money raising,build up an innovational mechanism suit for Chinese Red cross’s money raising is a theoretical and empirical work. This project start from the practice ofraising money,analyzing the representive case, can guide the construction of scientificmechanism,and give a theoretical support for empirical development..