| The development of Chinese lawyer system and legal service market is inaccordance with the process of Chinese economic structural reform. While theeconomic structure was transformed from Planned Economy to Market Economy,lawyers have been gradually pushed to the free market and achieved professionalizationand socialization. As the lawyer’s practice institutions, the law firms also realizedtransition of its management system from national overall administrative managementmodel to a multi-level system which combines the administrative management,industrial management and self-management together, while its internal managementspace has been further expanded.After entering into the21stcentury, Chinese legal service market has been maturingthrough escalation of the reform and opening up, the market demand for legal servicestends to be more professional, modernization and internationalization. But the outdatedinternal management system has still been implemented in most of Chinese law firms,which strongly restricted the quality of legal service. Most of law firms cannot provide ahigh level of legal service which meets the demand of middle-end or high-end market,can only be caught in the fierce competition of the low-end market.As a partner and manager of Sichuan ZY law firm, the writer made aself-estimation and evaluation of internal management and service status of the law firm,pointed out the problems that exist in the service management. The writer introducedthe concept of service marketing, discussed the innovative strategies of law firm’s legalservices from specialization, team and brand building point of view, and explored theeffective way to improve the law firm legal services. |
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