Government Media New Media Age Under The Guidence Of Public Crisis

Now, China is undergoing social transformation and a period of rapid economic development, economic system and social structure adjustment, the pattern of interests and ideas keep changing, leading to frequent disasters. The traditional approach has been to guide public opinion does not apply, the proliferation of information and communication in the new media environment is not controllable, weakening the role of gatekeeper, public self-government agenda setting leads to diminished ability to guide public opinion, etc. characteristics, the impact of the government in the event of a crisis public opinion to guide, challenge the authority of the government. Excellent guide public opinion, for the establishment of the government’s credibility and good image of the public sector will play an active role in the emergency response mechanism to improve the government’s sudden public crisis events of great significance.This study is the new media era, the era of the Internet public opinion that the government under the guidance of public crisis, mainly related to the use of a number of theories of management and administration, etc., to analyze and solve some of the phenomena that exist in government to guide public opinion and issues. And a representative from the public crisis scenario, select Ya’an, Sichuan earthquake events in which the Government of the course of action for the sample studied, specifically in the new media environment of government public opinion sudden crisis situation and existing problems, explore both the government and the new media in terms of public opinion to guide the development crisis, and proposed the government to strengthen its own public opinion to guide the solution.Thesis consists of an introduction, body and conclusion of three parts. The introduction includes the background and significance of the topic, the content of the research status of this field of research, research methods, and deficiencies of the innovation, etc.; body of public opinion in some key government under the new media environment is based on the first part of is the theoretical basis, illustrates some of the theories and methods are applied to guide public opinion, the second part of the analysis of the government to guide public opinion in the presence of public problems and causes of the crisis, and the third part for reasons of public opinion guidance from the government’s own behavior Government and public relations point of view angle and coordination of proposed solutions; concluding part of the Government to strengthen its own public opinion to guide behavior, given the advice from the perspective of external coordination.