Study On The Guidance Of Overnment In New Media Era Of Public Opinion

In recent years, the rapid development of global information technology, mobile TV, mobile phone, tablet computer intelligent mobile terminal is becoming more and more popular, along with the rise of the network micro-blog, forum, Micro message and other new media is changing people receive information and social way, also affects the whole social environment of public opinion. Our society is in the transition period, people’s values, interests, more and more diversified, and the whole environment of public opinion is also due to the emergence of new media, has the trend of diversification. On the one hand, the new media to the government faster, more comprehensive collection of information of public opinion, promote the publicity of government information. On the other hand, the new media to challenge the government to guide public opinion, some negative, false statements not only makes the users cannot distinguish between truth and falsehood, and even lead to social events, the impact on national security. In this context, the government on how to age of new media guide public opinion research, for social stability, economic development, democracy construction has a very important significance.This paper combs the concept from the new media and the government to guide public opinion analysis of characteristics, in the traditional media environment under the guidance of our government public opinion, analysis of the challenges and opportunities facing the government public opinion guide new media era, points out the problems, the government public opinion guidance in New Media Era finally, proposed in the government’s new media the new era of public opinion to guide how to construct the system, especially the importance of new media, strengthening the legislation, establishing monitoring principles guide, the government network public opinion in the new media environment change their ideas, people-oriented and return facts of public opinion. I hope that through the study of new media era of government guidance of public opinion, to the media environment in a force of a dynamic, orderly.