A Comparative Study Of Chinese And American Professional Basketball Game Industries

2014 October, the State Council proposed to accelerate the development of the sports industry promote sports consumption of several opinions on, to create conditions for the development of sports industry, the sports industry as a green,Chaoyang industry support, industry barriers, clear policy barriers to get rid of, is conducive to the rapid development of sports industry policy system. Sports industry is not only to sports competition performance products as the core, to leisure and fitness, venue services, intermediary training and sports goods manufacturing and sales, supplemented by providing services to the community of complex, its ultimate aim is to make a profit. As one of the fast developing sports industry in our country,the industry of professional basketball matches is the basis of this advantage, and gradually to the road of industrialization. This paper adopts the method of literature and logical analysis, on the basis of "on accelerating the development of sports industry to promote a number of opinions" sports consumption and sports industry to Zhang Jingyu in "the study on the development history and current situation of the development of basketball industry on the development of basketball industry based on the cognition of the guidance, through the comparative study of American occupation basketball and events industry in China occupation basketball game industry management system, competition venues, services, brokers and marketing five aspects, summed up the Chinese occupation basketball tournament industry: 1development alliance with the club to unified event industry management system is the China occupation basketball association above all based on management mode,Chinese Basketball Association the development of China occupation basketball games industry’s original intention is to provide talents for the national team, and the development of the club is to Make money, the two different development goals. 2format single, shorter schedule a full all games won the championship team hit 67 games, partition of all the teams is not clear. 3 there is no professional brokers, event industry of Chinese professional basketball player, most of which are not economicman, only a few like a player like Yi will have an agent, four venues facilities obsolete,unable to meet the requirements of modern, Chinese professional basketball game industry of the old stadium facilities, to accommodate the number of less, no characteristics is key. And marketing strategy did not reach for the purpose of profit,Chinese professional basketball game industry is also a lack of strength of the sponsors, most sponsors are domestic brands, inadequate to league promotion. So it is very difficult to known to other countries. At the same time puts forward corresponding countermeasures to the problems: 1 the reform of the management system, two extended format, all the teams in the area of separation, establish professional basketball agent management model, 4 renovation or reconstruction of venues, 5 League promotion...