Sporting Goods Exports Empirical Analysis

At present, the sporting goods exports have become very competitiveness of China’s export products, but also to the development of trade liberalization in the low-end value chain of the industry of sports goods manufacturing industry has brought many challenges.Since joining the WTO, along with the economic globalization and the deepening of economic globalization, China’s sporting goods manufacturing industry as an important industry in export trade, which achieved a steady growth in exports. However, from the aspects of awareness, the product added value and export trade structure, compared with the developed countries there is still a big gap, sports goods manufacturing industry in China are mostly belonging to the traditional labor-intensive processing trade, and lack of innovation, lack of independent brand value, coupled with the recent years the international economic environment continued to shock, our sports goods export is facing very serious development bottleneck. Therefore, in-depth excavation of the factors that restrict the development of China’s sporting goods manufacturing industry, in the global economy have not yet fully out of the shadow of the financial crisis in the United States of the environment, to find a breakthrough to walk out of predicament, realize the sustainable development of the Chinese sports goods manufacturing industry, and enhance China’s sporting goods manufacturing enterprises in the international competitiveness has become a pressing matter of the moment.According to the conclusions of empirical analysis, will influence given sports goods export product structure, trade and the RMB exchange rate movements on sports goods export enterprises will bring the following suggestions: first, optimize the export product structure. Sporting goods manufacturing enterprises to increase investment in product research and development, produce more products with independent intellectual property rights, increase the proportion of such products in the export products. Economic globalization, capital globalization has become the trend of the world, foreign Multi-National Corporation and large enterprises to seize the market in the world, is on the famous twenty-first Century between between the competition between countries, enterprises competition is brand competition, the Chinese sports goods exports, is the same. China’s sports goods enterprises should establish and strengthen brand awareness, through increased product development efforts, adjust the technical structure, from the production of export products with low added value, the transition to the production and export of high value-added products, so that enterprises in the export trade of the profit will increase, but also to ensure the healthy growth of enterprises, enhance their ability of defense changes in the external economic environment. At the same time, in order to encourage all kinds of enterprises, especially private enterprises actively to join the sports innovation path, the government can through various measures, such as reward preferential, to promote product innovation, promote the optimization of sports goods export product structure, so as to enhance China’s sporting goods in the international market competitiveness. Second, speed up the transformation and upgrading of processing trade. Sports goods export trade are mostly belongs to the processing trade, processing trade, however, the traditional labor-intensive, although played a big role in the total export of sporting goods, reasonable level but not for export enterprises profit, because profit is little processing link. China must speed up the transformation and upgrading of processing trade pace, through the transformation process from simple processing to fine, to optimize the trade, improve’s position in the international industrial chain, so that our sports goods export enterprises in the international competitiveness gradually increased.