Research Of The Development Strategy Of Sinotrans Qinhuangdao Company

Logistic industry is a compound service industry that mix transportation warehousefreight forwarder and IT together. It is basic component part of national economy. Thelogistics industry was listed into ten big industry revitalization planning by the state. Inthe new circumstances, how to formulate the anticipatory development strategys isbecoming the focus to the logistic industry and the academia. This dissertation adoptsseveral analysis methods, analysed and argumented China foreign trade transportationQinhuangdao company(Sinotrans Qinhuangdao)’s strategic orientation and choice, andgives us the method and guarantee to put the strategys into effect. The thesis’s studyaimed at providing direction to Sinotrans Qinhuangdao’s strategic managementimprovement.Firstly, it presented in this dissertation the backgrand of logistic industry in whichSinotrans Qinhuangdao are involved in. It got the reserching content and methord afterthe analysis of developing status of third party logistic interprises domestic andoverseas.This dissertation presented the origin,evolution and development tendency ofenterprises’ developing strategy beginning from the strategy theory’s concept andcharacteristic. It introduced several mainstream strategy theorys,then it prestened severalstrategy evaluating methords and decision making courses.Secondly, it makes a comprehensive analysis of Sinotrans Qinhuangdao’s inner andoutside environment as well as the madhyamika environment in this dissertation. Andsums up several pivotal influencial factors. These analysis and researching providestrustworthy basis for us to solve the problem of Sinotrans Qinhuangdao’s developmentstrategy.Thirdly, it dissects the specific circumstances of Sinotrans Qinhuangdao in thisdissertation, and gets this company’s EFE matrix and IFE matrix. Then,it makes thequalitative and quantificational comprehensive analysis Through SWOT matrix andquadrant analysis, confirmed the basic strategy orientation and then it presents thestrategy targets and strategy combination of Sinotrans Qinhuangdao. Finally, in order to insure the strategy to be really practiced, it investigatesthoroughly it’s implemental and ensure measurements in this dissertation. It gives us aseries of suggestion in the aspects of strategy expension, strategy alliance andmanagement of finance and manpower. Hence it forms the complete developing strategysystem of Sinotrans Qinhuangdao.