Strategic Research Development LifeView Energy Technology Companies

Today, the growing tension in energy supply, energy conservation by governments attach great importance to. Energy saving and emission reduction is to be included in the basic national policy of the Chinese government, energy saving and environmental protection industry has also been included in the national " the Twelfth Five-Year Plan " focus on the development of the industry. China’s industrialization and urbanization is in the stage of rapid development, energy consumption and environmental pollution facing a hitherto unknown pressure, the energy-saving service enterprises provides historical opportunities, market growth and the industry is very optimistic about the prospects.BrightVision energy technology company as a commitment to energy-saving services in the field of high-tech companies, in the new stage of development, is facing the important strategic choice. Therefore, this paper based on the goal to improve the competitiveness of enterprises, the BrightVision energy technology company’s development strategic research. On the industry development present situation and Prospect on the basis of the analysis, from the strategic environment and enterprise resource analysis, through PEST analysis, competition structure analysis and SWOT analysis, reveals BrightVision energy technology companies facing exterior opportunities and threats, and its advantages and disadvantages; and from the grasp of industry key driving factors, to seek external opportunities and the inherent ability of optimal matching. Thus, according to its own advantage to determine the BrightVision energy technology company strategic development direction and business combined positioning. On this foundation, elaborated the BrightVision energy technology companies in the future4years the strategic objective and strategic positioning, strategic planning and implementation meansResearch results show that:the BrightVision energy technology company’s strategic positioning for " the heat energy saving application service expert ", to enhance the customer energy efficiency, reduce carbon emissions, improve the human living environment for the mission. Strategic goal is to become China’s largest city heat circulation application service provider. Therefore, through the implementation of organizational structure strategy, market strategy, brand strategy, human resource strategy and other strategies to build resource advantages, for the BrightVision energy technology companies to achieve rapid development offerred train of thought and way.