Study On Countermeasures For Tea Industry Development In Hongya County

As a characteristic advantage industry of Hongya county, history of tea industry can be traced backto1200yesrs ago..In recent ten years, tea industry contributed to pillar industry in the development ofrural economy and high-efficiency agriculture in Hongya.It plays important roles in adjustingagricultural structure, increasing farmers’income, improving of employment and stability in ruralareas.The situation of tea industry in Hongya was investigatedthrough extensive research and literaturereview.The development prospects and basic ideas were explored based on the analysis of currentsituation and problems.At the same time, the countermeasure and suggestion were put forward.Themajor progress and conclusions were as followed.1.Tea industry had become an important pillar industry of Hongya.Tea gardens covered231,000Chinese acres in Hongya, ranked as the second in Sichuan province.Tea production in Hongaya wasdistributed in15towns, and4processing enterprises and650small processing workshops.Annualproduction of13,500tons of green tea created a economic output of870million yuan.Tea was mainlysold to Jiangsu and Zhejiang as material, to Meishan and Leshan as finished product.2.Advantages of tea industry in Hongya showed in many areas including ecological, tourism, market, deep processing, high-level production and policy.Great market prospects of green tea andincreasing of customers offered the opportunity.The deep processed products of tea were widely used inthe pharmaceutical industry.The traffic condition of Hongya was improved.At the mean time, the policyof western development and return the grain plots to forestry, the support of the local governmentprovided a promising future for Hongya tea industry.3.Tea industry in Hongya got weaknesses which were main reasons for restricting its developmentof simplex tea varieties, serious homogenization, low leading-ability of corporation, lack of well-knownbrands, backwardness of mechanical equipment and low QS certification rate.The industry wasthreatened by competing of nearby tea industry and lacking of labour force.4.There are several countermeasures to improve development of tea industry in Hongya.For thefirst, tea planting should be rational planned and scientific cultivated.Secondly, tea processing should bedeveloped in multiple ways.Thirdly, the government should offer good policy to strengthen support andmanagement.At last, an unified brand should be created and marketing channels should be expanded.