Research On The Problems And Countermeasures In The Transformation And Upgrading Of Tea Industry In Hongya County

China’s tea industry fourteen five development plan proposal" pointed out that "fourteen five" period of China’s tea industry to enter a comprehensive quality,efficiency,competitiveness,an important window period,is a key period for tea industry transformation and upgrading.In recent years,China’s tea plantation area continues to slightly increase,the total area of tea plantations nationwide has been close to 50 million mu,the total output of dry wool tea exceeded 3 million tons,tea exports of about 370,000 tons,has become China’s important prosperous agriculture and as well as a rich agricultural industry.However,there are still problems in the development of the tea industry,and the industrial structure is not perfect,brand planning and leading,science and technology application and industrial integration to promote transformation and upgrading,and restricts the increase of farmers’ income.Hongya County is a major tea producing county in Sichuan.Taking Hongya County as an example,this paper analyzes the problems existing in the transformation of Hongya County.From the perspective of transformation and upgrading,the upgrading of tea industry in Hongya County studies the agricultural industry.Summarizing the deep-seated reasons for the existence of the problems existing in the tea industry in Hongya County are proposed to promote the development of the tea industry," Eight major transformations and upgrades ".This article is divided into five parts.The first part is a study of the relevant literature.It analyzes the research ideas from the perspective of the transformation and upgrading of the tea industry,and analyzes the research ideas and research genealogy of scholars at home and abroad.Clarify the research objectives and significance.The second part is the conceptual difference between definition and theoretical basis.The third part is the basic analysis of the development of tea industry in Hongya County.It has reference significance for the development of tea industry in other regions of our province.Analyzing the feasibility of transformation and upgrading of tea industry in Hongya County from the perspective of economic,social,transportation,natural resources and other aspects,combing the development status of the tea industry in Hongya County.The fourth part is the main exploration and effect of Hongya County in the tea industry transformation and upgrading of writing.And understand Hongya county tea industry transformation and upgrading development has done what degree of work.The fifth part is about the transformation and upgrading of the problems and causes of the lack of deep transformation and upgrading of the tea industry in Hongya County are analyzed.The reason for the lack of deep transformation and upgrading in tea tree planting is the high proportion of small farmers.The reason for the slow transformation and upgrading of the processing end is that the processing body is more but not stronger.The reason for the partial absence of transformation and upgrading at the circulation end is the lack of intrinsic motivation of the circulation main body.The reason for the lack of labor in the tea industry is the low degree of mechanization.The reason for the lack of funds in the tea industry is that the tea farmers financing channels are blocked.The reason for the lack of technology in the tea industry is the lack of technology promotion.The reason for the weak production-marketing interface is the single sales channel.The reason for the low competitiveness of the product is that the tea brand is not strong.The reason for the low economic benefit of tea industry is the lack of integrated development of tea tourismThe sixth part puts forward the nine aspects of the development,transformation and upgrading of the tea industry in Hongya County.Guide the "small tea farmers" to the "big park small owners" transformation and upgrading.Accelerate the "manual care" to "intelligent tea garden" transformation and upgrading.And promote the transformation and upgrading of "family workshop " to " Large enterprise ".Encourage the transformation and upgrading of "personal commercial loans" to "diversified financing with policy support".Support the "traditional tea farmers" to "new professional farmers" transformation and upgrading.Accelerate the transformation and upgrading from "traditional technology diffusion" to "innovative technology diffusion".Focus on "traditional sales" to "Internet sales" transformation and upgrading.Promote the transformation and upgrading of "tea characteristics" to "tea culture".Promote the integrated development of the three industries.