Development Strategy Research For Passenger Transport Of Yantai Port

Ro-Ro transport market of Bohai Gulf is the second largest nationalRo-Ro transport market after Qiongzhou Strait. With the advantagedgeographical conditions, water route at Bohai Gulf is known as “goldenwaterway”. The shortest linear distance between Yantai and Dalian is only106km, which will take five and a half hours by ship, while it is1400kmdown the bumpy highway. Compared with other modes of transport likehighway or railway, Ro-Ro transport became the major transport way forboth sides of Bohai Strait, due to its irreplaceable advantages of low-carbonand low-cost. Since1989， Bohai Gulf opened the first Ro-Ro route, itsRo-Ro transport has been shouldering the arduous mission of North-Southlogistics and transport. Ro-Ro transport market of Bohai Gulf had beenkeeping steady growth as of2011. Its passenger flow is up to6,900,000,00and vehicle flowrate up to990,000,00. In2012, affected byoverall economic conditions, the national high-speed railwayconstruction and operation and the growing business of civil aviationpassenger transport short routes, the passenger transport of Yantai Portdecreased for the first time, with6,300,000,00passenger flow and930,000,00vehicle flowrate.Operating income also decreased accordingly.It is unavoidable to plan ahead to face the crises and challenges forpassenger transport of Yantai Port.With survey research for the development status and trend of Ro-Rotransport at home and abroad, the paper analyzed the opportunities anddifficulities to develop passenger transport of Yantai Port; with theanalysis on natural conditions, social economic conditions and policy environment of passenger transport of Yantai Port, the paper elaboratedthe development advantages and constraints. Adopting SWOT strategyanalysis and strategy formation model to research to set the developmentstrategy for Yantai Port, that is, to insist on the scale development andcarry out the diversification strategy and brand strategy.In the face of the opportunities and challenges suffered by the Ro-Rotransport industry, based on the real situation of Yantai Port and itsown industry, the paper gave the following advice to promote thedevelopment of passenger transport of Yantai Port:1) actively seekingfor policy support;2) planning properly to achieve the industrialdistribution;3) creating the secure industrial development environment;4) incubating the healthy and orderly market environment;5) building theintegrative industrial chain. The paper aims to provide scientificdecision basis to formulate the developent strategy for passengertransport of Yantai Port, to show the way for the enterprises to improvethe core competition, to promote the development of Yantai Ro-Ro transportand to give full play to the major industry, finally to drive the rapiddevelopment of Yantai Port.