Analysis Of China Mobile’s Flow Management And Integration Platform In Mobile Internet Era

“Transition to mobile Internet” is China’s telecom operators’ slogan in recent twoyears, and China Moble has already taken actions to try to achieve this goal. Then, theachievements, shortcomings and correspondent tactics of China Mobile in Internet era hasbecome the background of this thesis.This thesis firstly introduced the current situation of China’s mobile internet withabundant objective materials, and then listed china mobile’s achievements as the majorpart of this industry in this segment and its business’s diploma, in order to analyze andconclude some solutions.This thesis comprehensively introduced China’s mobile internetcurrent situation and characteristics with detailed information, then, dissected the roles ofoperators, developers and application providers in the mobile internet ecosystem andtrends of mobile Internet ecosystem, using the five-forces competition method, especiallyfocusing on the correspondent solutions taken by China Mobile under the intensivepressure in the mobile internet era. The author pointed out the several kinds of diplomafaced by China Mobile’s internet products and deeply analysed the internal causes. On thereference of the developed countries’ telecom operators’s solutions in terms of mobileinternet, and the benchmarking enterprising’s tactics from home and abroad, the authordeeply analysed Chinese consumers’ behavior characteristics, and then proposed two maindevelopment tactics for China Mobile in the mobile internet era: flow management andintegrated consumer points. Firstly, the author made a briefly quantitative analysis aboutChina Mobile’s flow traffic volume and flow of traffic data revenue scissors, and thenintroduced the company’s several measures and its consequences, and lastly demonstratedthe following stpes to solving the problems. Similarly, The author first summarized thepilot project of the integrated integration platform, and then introduced the backgroundanalysis and the status quo of China Mobile’s mobile Internet business integration, andpointed out the difference between China’s mobile Internet integration and other industriesintegrations, then discussed their background, train of thoughts and detailed implementaryproposals. And at last the author made a brief review over the whole paper.