Structured Evaluation Research Of Marketing Personnel Recruitmentof Guangxi Lingfeng Pharmaceutical Company

The competitiveness of enterprises in the final analysis is the talent competition, every business has realized the significance of their own have the talent to create the core competitiveness of enterprises, the recruitment and hiring of personnel is undoubtedly the key to business success. In recent years, a variety of advanced screening technology Recruitment endless structured testing is the most common applications are the most widely used. The structured assessment has simple science, a high degree of reliability and validity, standardization and other characteristics. Academia for a structured evaluation of the marketing staff have largely remained stuck in its introduction and application levels, or a shallow system, the lack of this problem and a comprehensive analysis and discussion. From holistic, critical, systematic and reflective perspective, to strengthen the theory of a structured evaluation of the marketing staff to explore and basic research, to be given to re-examine the theories and methods of structured assessment.In this paper, the empirical research, Guangxi Lingfeng Pharmaceutical marketing staff recruitment issues in-depth study on the basis of structured testing theory summarized. This paper argues that structured evaluation relative to most other testing methods to ensure the evaluation process and the results of the fair and impartial. And it has a simple, operate easily standardized, high evaluation of the reliability and validity. Secondly, Guangxi Lingfeng Pharmaceutical marketing recruitment process is the reason why there is a larger problem; I believe that is due to the lack of long-term planning Lingfeng Pharmaceutical marketing recruitment process, recruitment team of non-professional job interviews the organization unreasonable, inefficient causes. Finally, I believe that Guangxi Lingfeng Pharmaceutical in recruitment marketing personnel, and useful introduction of structured testing necessary. Lingfeng Pharmaceutical encountered in marketing recruitment process and can be a good solution to a variety of problems through a structured evaluation.Certain theoretical significance for Guangxi Lingfeng Pharmaceutical marketers structured test theoretical research on the improvement and optimization of the marketing staff recruitment problems at the same time for the same industries and enterprises, and also has a certain reference value.