OP Company Store Sales Staff Training System Research

In today’s business competition environment, human resources training and development is increasingly becoming a key factor in the development of enterprises. The achievement of the high-quality talents are mainly dependent on the systematic, planned and sustainable trai ning. With the good example of the large-scale enterprises in the staff training,most Smalland MediumEnterprises(SMEs)arefullyawarethattrainingsystemandtrainingworkcancarryout an im portant role in the development of enterprises recently.This paper regards the fast-growing company OP, a local private enterprise, as research background, analyzed the urgent need to enhance the quality of training from the perspective of macro environment, corporate development, channel partners and stores sales staff.In the meanwhile, it assessed OP company’s past training effect from the reaction attitude,knowledg e concept, habits and other aspects of business outcomes,analyzed and summarized staff trai ning’s highlights and inadequate,cleared the direction of improvement. To make reform work better closer to the actual demand, the paper understood and mastered the training needs of ch annel partners on store sales personnel and store sales staff through a wide range of sample s urveys. What’s more,learned from the classical theory and successful cases,it attempted to de sign a set of architecture on materials management, lecturers management, student managem ent and platform management, and determined a feasible implementation strategies, in order to meet the needs of business development better. In the end, paper discussed the evaluation methods of training system reform, and made rospects on the system after this operation and optimization work.Throughout the research achievements in staff training quite good, but specifically for the store salesperson or sales channel partners training studies or case far less. This article is based on the facts and about to be implemented. While there are still insufficient in the degree of detail of the research work and comprehensive evaluation of training effectiveness, but also in the deeper research combined with the concept of human resource and learning organizations, it not only provides a guarantee to the transformation of the company’s development, but also provides an experience reference for many small and medium enterprises to build training system.