A Study On Rural Tourism Problems And Its Countermeasures In Hunan China

As long as the development of social economy and the continuous increase of people’s living standard in material and education, people’s leisure ways changed. Many people would rather choose far away from the bustle metropolis, they want to spill the noisy and annoying in their lives. So they go to countryside to get recreation. Gradually, rural touristm becomes the special way of tourist, whose market demand expanded as long as the industrialization and people’s viewpoint of life. So, vigorously develop the rural tourism plays an important role in promoting the construction of a new socialist countryside.This essay begins with the concept and the status of rural tourism, focusing on the problems and their causes in the development of rural tourism. And it fully draws on the practices and models for the development of rural tourism in the United States, Canada and other foreign countries and Taiwan, Beijing, Hunan’s rural tourism development strategies and measures. This may indicate that the Rural Tourism there is a general lack of planning and planning of cultural taste, rural tourism activities in the form of a single weak, manage and develop their own way, brand awareness, for improvement of rural environmental health landscape bearing in mind that the urbanization of reception facilities tend to other issues. Lastly, the essay it raises some suggestion on how to develop rural tourism in Hunan, that is to give full play the leading role of government, and scientific planning to tap the rural resource advantages the development of marketable tourism products, and strive to create a brand, increase publicity and promotional activities, to strengthen the training of employees, improve the professional level, to improve the environment for sustainable development and ect..