The Enterprise Culture Landing Study Of The404Company Limited, China National Nuclear Corporation

The404Company Limited, China National Nuclear Corporation has established excellententerprise culture featuring nuclear military withmore than50years of development.Striding over the new century, the company, keeping in step with the golden opportunity of the national nuclear energy construction, aiming at the new demand of the national nuclear military, puts forward the glorious aspiration of a centennial enterprise.At present, the whole corporation is seriouslylooking for the positive factors needed to achieve the ambitioustarget. The enterprise culture, the soft power,is indispensableto the achievement of enterprise development strategy. Only by solving the issue of the enterprise culture landing can the construction of enterprise culture be strengthened.To studythe issue of the enterprise culture landing, this thesis first makes a description of the research background about the enterprise culture landingand relevant concepts,and puts emphasis on the enterprise culture inadequate landingafter the analysis of the status quo of our enterprise culture,Ten aspects of the causesare put forward.For instance, some staff members have sided ideas about the enterprise culture and there exist views of the enterprise culture that form is more important than content. Second part, basedon the analysis results as mentioned above, the thesis put forwardimplement strategiesaccordingly in tenaspects. Such asdiagnosingthe enterprise culture landing status quo,clarifying our thoughts and guiding the practice; analyzingthe culture,eliminating the misunderstanding, laying a solid foundation for the enterprise culture landingand so on.This thesis grasps the main factors which may influence the process of enterprise culture landing, puts forward the practicableresolution and has received preliminary validation in practice. In the theoretical field, the thesis makes innovation in the perfection of the enterprise culture landing system. In practical application, it makes analysis about the issue of enterprise culture landing of state-owned enterprise, especially about the practice of nuclear military corporations, and provides practical reference.