| Mobile internet market scale reached150billion Yuan in2012; in2013China’s mobile internet industry will enter a more blowout phase. As an important product of China Mobile, along with the deepening of operations,12580will be a star product of China Mobile in mobile internet field. Because of the special product and business model, it is necessary for12580to transform and innovate in strategy, measures, and operation, plan and practice aspects. In mobile internet time, The main question and task to solved which12580facing at present is how to make full use of the China Mobile’s resources and abilities as a distributors, operators and platform. Based on Alexander Osterwalder and Yves Pigneur’s Business Model Generation(BMC) and rooted in the local commercial market and the specific situation of QZ Mobile, it is deeply analyzed and designed for12580business model from seven modules including key partners, business-critical, core resources, value proposition, customer relationships, channel access, customer segmentation, cost structure, sources of income, a foresighted,competitive and strategic12580business platform is build, which can provide strategy support for local12580. According to the paper, it can be concluded that through the summation and structural adjustments for12580from seven modules, it is helpful for China Mobile’s12580to build suitable business model in mobile internet field, to become an020business platform, to gain stable income from forward-backward products, to find new profit source with platform division and customer service excess, and finally to bring12580’s economic management and sustainable development into effect. |
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