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Research On The Business Model Of Mobile Phone Client In China In The Era Of Mobile Internet

Posted on:2018-10-12Degree:MasterType:Thesis
Country:ChinaCandidate:Y J WangFull Text:PDF
GTID:2359330515982074Subject:Business administration
Abstract/Summary:PDF Full Text Request
In the mobile Internet era,mobile phone client develops rapidly.The quantity and variety of APPs become more abundant.The development of mobile phone clients has gradually changed the traditional way of life,such as payment methods,social ways and access to information.With the development of mobile client,the focus of market chase gradually from the new technology to affect its overall development of the business model areas.This paper studies the business model of mobile client in mobile Internet era,analyzes its existing problems and puts forward countermeasures.Firstly,under the guidance of the theory of business model,value chain theory and media ecology,this paper expounds the development course,main classification,development characteristics and development status of mobile client in China,.and makes a detailed and detailed description of the development of mobile client.Secondly,by using the three-dimensional model in the business model,this paper analyzes the business model of China's mobile client from the three aspects of market positioning,management system and profit model.Then this paper summarizes the problems existing in the mobile business model of mobile Internet in China,Management strategy SWOT strategic analysis tools,put forward the corresponding development strategies;Finally,from the application point of view,the use of daily Express case analysis,and prove that the mobile client in the development of countermeasures under the guidance of initial results.This paper analyzes the era of mobile Internet mobile phone client business model and the existing problems,through case analysis prove the Countermeasures for the development of mobile phone client business model of mobile Internet era has certain effect,has certain reference significance to the research and development of mobile phone client in the future.
Keywords/Search Tags:Mobile Internet, APP, business model
PDF Full Text Request
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