The Design Of The Marketing Performance Assessment System Of Bank Of Communications

In the21st century, China has accelerated the pace of financial reform,innovation and depth, in order to adapt to the structural reform of the bankinginstitutions and the overall business development needs, and ready to respond to avariety of internal and external political and economic changes in the environment,national accelerate state-owned specialized banks to the development of thetransformation of state-owned commercial banks and joint-stock commercial banks,while the full access of foreign banks in the accession to the WTO at the same time,economic globalization, financial integration in the banking industry increasinglysignificant impact on national economy is facing unprecedented competitivepressures.Bank of Communications Bank is the first listing of state-owned joint-stockcommercial banks play a pivotal role in China’s economic development, with theBank of China’s state-owned banks gradually involved in the field of internationalfinance, how to improve the strength of the international competition to make it inthe fierce competition survival and better development, placed in the management ofthe Bank of problems to be solved. Throughout the development trend of domesticand foreign banks in the new competitive landscape and market environment, theBank of the need to modernize and enhance the business philosophy in order to givefull play to their advantages of scale, scientific and effective evaluation of theoperating performance of Bank of Communications, and thus The problems in thecourse of business targeted correction, in order to improve the core competitivenessof the Bank of Communications soft power.This paper first introduces the basic situation of the Bank of Communications,Bank of primary business units, the general staff and customer managers assessmentof the status quo analysis and also explained the reasons for this problem, demand forthe design of the Bank of the performance appraisal system basis. Necessity based on the analysis of the construction of the Bank of theperformance appraisal system, the Bank of performance appraisal system to achievethe overall objective of the design principles and the overall framework of theperformance appraisal system, combined with the current management and businessstatus of the Bank of the analysis, the demand had described the same time, the coreframework of the performance appraisal system. Features the detailed design stage inaccordance with the process, the process design of the page has laid a solidfoundation for the completion of the final performance appraisal system construction.Finally, the article also discusses the Bank of the performance appraisal systemcomplexity and system to promote the process of the construction strategy, patterns,and organizational division of labor’s contribution to the implementation ofsafeguards.In short, the construction of the performance appraisal system to improve thelevel of the core competitiveness of Bank of Communications, Bank of multi-dimensional assessment of staff performance concept and thus to stimulate potentialemployees, Bank of the overall strategic thinking and goals play an important guideeffect.