Research On The Technological Innovation Diffusion Environment Of The Small And Micro Tourism Enterprises Based On The Ecological System

small and micro tourism enterprises, ecological system, Small and microtourism enterprises as an important part of the small and micro enterprise, toexpand employment and improve people’s livelihood and promoting stabilityplay a pivotal role. Since the studies on small and micro-tourism at home andabroad is still in its infancy. In particular, research on small and micro tourismenterprises of technological innovation diffusion environment in view ofecological system is still not deep enough, So that small and micro tourismenterprises encounter many problems in the process of growth and developmentof innovation diffusion system environment, Haven’t really formed a suitabletechnological innovation diffusion of innovation ecosystem environment forsmall tourism enterprises in the development of the network. therefore, thispaper selected small and micro tourism enterprises’ technological innovationecosystem Innovation Diffusion environment as for the study, apply theecological related theory and principle to research on the small and microtourism enterprise’s technological innovation ecosystem innovation diffusionenvironment based on the ecological system, the purpose is to analyze therelationship between innovation diffusion and innovation ecosystemenvironment, to promote the diffusion of technology innovation level betweenthe small and micro tourism enterprise, and all the same time to providetheoretical guidance for small and micro tourism enterprises to optimizeinnovation diffusion environment.Through recalling the literature and research, based on the basic meaningof small and micro tourism enterprises’ technological innovation ecosystem, analysis of the characteristics of small and micro tourism enterprises’technological innovation ecosystem structure and function; explore the smalltourism enterprises technology innovation ecosystem and the innovation ofinternal and external environment of attributes with the relationship betweeninnovation diffusion and put forward a hypothesis,,and put forward suitabletechnology innovation diffusion of innovation ecosystem environmentoptimization countermeasures for small and micro tourism enterprises. At thesame time according to the hypothesis micro content design and build smalltourism enterprises technological innovation diffusion of innovation ecosystemenvironment network dynamic model, with Harbin’s small and micro enterprisesas an example for empirical study. Applying structural equation method buildenvironment network dynamic model for hypothesis testing and analysis of theresults.