Study On The Development Pattern Of Probability Sales Of Green Agricultural Products

Green agricultural products will be consumed by ordinary families,with the food security concept and living standards of residents in China continuously improving.However,there are still a lot of problems in the market of green agricultural products currently. The main reasons are that it is so difficult to distinguish between green products and ordinary products that consumer’s distrust of the green market; the green agricultural products’circulation efficiency is not high. Trace to its source, the green agricultural product has no effective supply and demand market systems, green agricultural products circulation pattern exist problems, specifically:Main bodies of agricultural products circulation is bulk but small and scattered, the degree of organization size is low; the supply and demand information is asymmetry; circulation channels have too many links and low efficiency. Therefore, the barrier to development of green agricultural products is circulation not production. In this regard, the scholars have reached a consensus. The problems of agricultural products circulation have got scholars’more and more attention. if we do not take innovative ways to improve the existing circulation pattern, the reform of agricultural products circulation is impossible, no matter ordinary or green products. So,where is the road of green agricultural products circulation innovation? To solve this problem, the experience of other countries is referenced and this paper puts forward the probability of sales pattern of green agricultural products.In2013, the central document No.1points out the circulation reform of agricultural products should start from green agricultural products, for those green products have more additional value, firstly, this paper is enlightened by the probability sales applying in other industries, analyses the application mechanism of the probability of sales pattern,and then builds green agriculturalprobability of sales pattern,combining with green agricultural product circulation characteristics, so that the information can full flow and supply and demand seamless. This study found that the probability of sales pattern can be used for green agricultural product circulation in practice; it can solve the circulation problems of green agricultural products effectively:(1) Green agricultural products probability of sales pattern can get rid of information barriers between supply and demand, make the circulation participation effective information sharing, and solve the problem of information asymmetry in each link between supply and demand, so as to eliminate the "bullwhip effect" and "cobweb effect".(2) Eliminate the intermediary wholesaler’s role in the traditional circulation channels. In the support of multiple operators’platform,the production and consumption of green agricultural products can be connected directly by the logistics supply chain; thereby reducing the circulation links and improves the circulation efficiency.(3)Green agricultural products probability of sales pattern makes each circulation subject focus his capacity on the main business.Multiple operator’s platform can coordinate each subject of circulation’ability of management and improve professional level of their business services,make the efficiency of circulation improved.It is proved that the probability of sales can be used for green agricultural product circulation by domestic and abroad practices and can effectively improve the circulation efficiency. In order to promote the development of green agricultural products probability of sales, this paper advises that base work must be done well, such as the probability properties of green agricultural product design, increasing participation of consumers in the auction transaction process, and improving the leading ability of the main operators—multiple operator’s platform in the green agricultural product circulation.