The Research On Enterprises Cooperation And Competition Relationship And Effect In The Network Organization

Under the condition of Internet economy enterprise networks as a new form ofenterprise organization, this form of organization is between markets and traditionalenterprises, such as strategic alliances, outsourcing and enterprise cluster, these arefamiliar to the general public form of enterprise network. Enterprise networks aredifferent from traditional enterprise, they do not like the traditional enterprises to fullycompete for survival, instead of using the competition to gain a competitive advantageby way of cooperation, cooperation in the competition, competing in the cooperation,as a way to reach members of "win-win". Cooperative competition is becoming a newconcepts and models of competition for the researchers concerning. The members ofenterprise networks must cooperation in order to establish a competitive advantage.This article firstly gives a more detailed summary overview of relevant theory,explaining the study the background and research methods. Theoretical part describesthe enterprise network theory, theory and competitive advantage theory of enterprisecompetition. The relevant theories describe the importance of cooperation onenterprise network members, and gains competitive advantage. And then analyzedhow is the company gain a directly competitive advantage, and from the other sideanalyzing how does cooperation affect intensity of network relationship, and howdoes intensity of network relationship affect learning mechanism, and how doeslearning mechanism affect technological innovation, and finally how doestechnological innovation affect competitive advantage. The application of structuralequation model analysis and verify the reliability of the model, finally getting thatonly through cooperation can gain less competitive advantage in the cooperationprocess than strengthening the intensity of network relationship, learning andtechnological innovation, while on the one hand enterprises need to be able tostrengthen cooperation, on the other hand improving their intensity of networkrelationship, promoting the construction of learning mechanisms and with technologyinnovation capacity...