Study On Marketing Strategy Of CYI Industry (Wuxi) INC

Small and micro foreign trade enterprises is an important supplementary force ofChina’s foreign trade, whose healthy development increasingly relevant to the overallquality of foreign trade situation, social stability and harmony.Cyi industry(wuxi) inc is a small and micro foreign trade enterprise, mainly engagesin exports of American-style cabinets to US market. In recent years, small and microenterprises are being influenced by lots of new trends emerged in trading with USA. Theundercurrent surging market pushes us to analyze clearly and calmly from macro economyto detailed product, from oriental of technology to revolution of new technology. Thispaper explores different trade aspects in US market, especially focuses on how mall andmicro enterprises to make the best suitable marketing strategy under the guidance ofrelevant theory considering its own characteristic and put into practice.In order to deal with changes in internal and external environment impact, and keepthe enterprise market revenue sustained growth as well as operation cost reduce, CYIneeds to optimize the existing implementation of marketing strategies. Specifically,through internal and external environment analysis faced, CYI pay more attention to theproblems in the exports to United States and analysis of CYI products and marketingstrategies, proposed new market strategies based on CRM system.Through examples analysis of Cyi industry(wuxi) inc, the paper relates how small andmicro enterprises make marketing strategy toward USA cabinet market, as well as providea detailed reference for how small and micro foreign trade enterprises to carry out themarketing strategy of foreign trade in the international market in the post-crisis era.