Research Of Urban Cinema Distribution Based On Central Place Theory

In this paper, for the study of urban cinema, the center place theory and marketprinciples, trafficprinciples and administrative principles will be applied to thedistribution study of urbancinema.Firstly, based on the fieldwork and questionnairesurvey of Chongqing City Cinemas, we summarize the distribution principles anddistribution factors. Through the AHP, the multiplefactors on cinema distributionlevelanalysis is carried out to build a hierarchical model and drawn the relative weightvalue of each distribution factors.Secondly, based onthe distribution factors, thedistribution optimization modelis established. A more effective distribution strategy isproposed to reduce duplication of cinema. Finally, based on the distributionoptimization model,Yuzhong District ideal distribution map is obtained.Comparingthestatus map to the ideal map, it is suggested that there are widespread problems in thepresent city cinema distribution, and thus providing a more rational basis for thedistribution strategy.This paper is divided into seven chapters: the first chapter presents the backgroundand significance of the topic of this paper, through the study of the status of theliterature search, clear research objectives and research contents, and thussubmitting theresearch methods and research framework. In the second chapter, based on thefundamental analysis and research on the development and distribution research statusof the urban cinema, the author suggests the problems of the research status.In the thirdchapter, it clearly puts forward the relative concepts of the center place theory, the coreidea and its basic principles, and illustratesthe theoretical fit of the center place theoryapplied to the distribution study. It also puts forward the theory of the distributioncenter of the key issues related to parsing.In the fourth chapter, it describes thedistribution principlesand factors of the urban cinema distribution. And based on thequestionnaire survey data from the viewing audience, it makes a conclusion andsummary from the multiple dimensions of the city’s theater distribution factors.In thefifth chapter,based on the questionnaire-based SPSS data correlation, regressionanalysis and the analytic hierarchy model built by the use of AHP Analytic Hierarchydistribution factors, it finally obtainsthe relative weight value of the various distributionfactors, and then sets up distribution optimization model.In the sixth chapter,taking thedevelopment and distribution of cinema’s main city of Chongqing as an example,based on analysis and research distribution optimization model, it eventually comes outYuzhong District cinemas ideal distribution map.On the basis, comparing thestatus mapto the ideal map, it is suggested that there are widespread problems in the present citycinema distribution, and thus providing a more rational basis for the distributionstrategy.In the final chapter, it concludes the paper, presentingthe research findings andinnovation of this paper, briefly describing the shortagesexisted during the study andpointing out the issue for further study.This study provides a new approach and idea for the urban cinema distributionstrategy, and also an effective reference to the decision-making distribution in theatersand even urban design.