Study On Application Of Qfd Market Requirements Conversion Based On Feature Catalog During Truck Development

Commercial truck is the key equipment in the world. Along with the rapid developmentof China’s economy and the increasing perfection of the highway network, the proportion ofhighway transportation is close to the level of the developed countries. Therefore, thedemand for commercial trucks is also growing. Rapid development of commercial truckmarket provide a good opportunity for the development of the enterprise which produce thecommercial trucks. In order to meet the needs of the market diversification, and to improvethe awareness and sales of the market, each manufacturer constantly increasing the intensity of research and development in order to seek the survival space in the fierce market competition and gain competitive advantage. At the same time, as China’s auto market matures and re division, the users also put forward higher requirements to the performance and quality of the vehicle. The traditional chassis development, which is characterized by structure development, is usually made by the designers. According to the experience, the system structure and performance parameters are determined, and the development cycle is long, the cost is high and the risk is high. How to develop a vehicle to meet the needs of the market, to achieve the performance of the product development has become the main content of the automotive design and performance development, so how to accurately grasp the market and user needs to guide product development has become a key link in the development of the truck.Quality Function Deployment(QFD) is a new product development method, this method is more systematic. Quality function deployment is a kind of conversion process, this process is to convert the market and consumer demand into the product design, manufacturing and production of the manufactor. On the one hand, the needs of consumer is expanded, thus ensuring product quality. On the other hand, enterprise applications QFD to define new products, which not only improves the efficiency of production and development, but also makes the product quality has been greatly optimized, so the consumer satisfaction has also been greatly improved, the business aspect its benefits are rare.In this paper, the definition of JF truck is studied. The paper discusses how to use QFD technology to identify customer needs, and to reflect the needs of customers in product design, which makes the design of products not only meet the needs of customers, but also more important to be able to be more competitive in the market. Through the research on the definition of JF platform products, this paper expounds the steps and methods of QFD technology in the development of automotive products, and tries to apply QFD technology to the new product development. This paper will make some technical accumulation, and provide guidance and reference for more enterprises.