A Study On The Development Pattern Of Tea Culture Tourism From The Perspective Of Experience Economy

As the birthplace of tea culture, China has a long history of drinking tea. Tea isone of the representative of Chinese traditional culture, which bears the weight ofgenerous culture and plentiful spirit connotation. Through overview the fivehistorical periods of tea culture, the article leads to Chaoshan Kunfu Tea andinterprets it’s brewing techniques, custom and etiquette and other related content.From the perspective of experience economy theory, the article combines ChaozhouPhoenix Mountain Area with the tourism development mode of tea culture, and usesthe experience economy theory, the leisure theory, and the brand strategy theory tomake a depth development, in the meantime, constructs the tourism developmentmode of Chaoshan Kunfu tea, which can dig out the culture connotation of ChaoshanKunfu tea and promote the brand’s reputation.In the specific tourism development mode of tea culture, the article processes it’sresearch from the following aspects: tourism leisure culture and tea culture, thedeliberation of tea culture tourism development in our country, the experientialrefactoring of tea culture tourism, the experiential development of tea culturetourism, the basic strategy of tea culture tourism development. Taking Kunfu Teaculture park in Chaoshan Phoenix Mountain for instance, the article makes a feasibleanalysis to the development of Phoenix mountain culture area,and designs a seriousof tourism products which suitable for the development of Phoenix mountain teaculture park.Though the planning and construction of core product, major productand coordinated product, tea culture park packages the brand from concept.Visual,behavior, hearing, taste, and all of these makes the visitors have richexperience and unforgettable experience, thus conquest and impress the visitors.Innovation of the article lies in: in the perspective of experience economy, wecombine traditional tea culture with modern leisure concept,make full use of the teaculture of Chaoshan Phoenix Mountain resources and geographical advantages, andmake the experience psychological needs as a starting point to design a series ofproduct. By the combination of theory and empirical research, the article reflects it’sinnovations, so as to provide reference for the product development and design inChaoshan Kunfu Tea,...