Research On The Development Model And Development Path Of Tourism Complex

With the development of the national economy, the improvement of people’s living standards, the increased leisure time, the more paid holidays and the improvement of traveling conditions, people are enthusiastic for traveling. And they demand for leisure. Tourism industry needs to expand the industry, extend the chain and form the clusters. That means in certain areas, we will form the core tourist service supply chain. Tourism complexes appear in these situations become popular in China and soon attract the governments and developers’attention.The current researches of tourism complex are mainly focused on the introduction part. There are not enough researches in the concept part. This study explores the development model and path of tourism complex which has not been studied before. I try to summarize the formation mechanism, model and path to expand the depth of domestic research areas and provide theoretical basis for future researches.In this study, the development model and path of the tourist complex is the main object. First of all, I will review the related studies and sum up resent researches in both achievements and shortcomings. Secondly, I will define the concept of tourism complex from the source and nature, analyze its structure and summarize its dynamic mechanism. Then according to the developing status, I will group tourism complexes into three types: ecology tourism complex, cultural tourism complex and entertainment tourism complex. Through case studies I will show the key points of development of different types. Finally, through the summary of current situation of the tourist complex and potential problems in the construction, I will find a way to optimize the path and look forward to the future direction.Also I will put forward the principles of path optimization and hope to provide reasonable reference for both the theory and construction.