Research On The Development Strategy Of Maike Futures

With the development of our economy, Chinese financial market grew up quickly. As a part of financial market, the future industry also succeeding in achievement and the competition became intensive. So, MAIKE Future Company should make strategy in order to face the challenger.Based on the fact and theory, this paper first analyzed the exterior situation. With the economic development and living improvement, there is a great need of importing miner resource and investing channel. This need of importing and investing is the earth of future industry. Meanwhile future asset increasing and bigger future company made the competition became serious. Future companies must develop their business differently. Besides external situation, this paper introduced the interior situation of MAIKE Future Company. MAIKE Future has professional stockholder which mainly import all kinds of miner resource, central business unit, strategic geographic location and human resource. According to the internal and external situation, we concluded the advantage, disadvantage, opportunity and threat. And then we use the SWOT to make the development strategy of MAIKE future. MAIKE future will become an professional mental broker and a part-time financial future broker. At last, we put forward some measurement including marketing and management.Based on the fact, this paper is helpful to develop the business of MAIKE future.